Binoculars building

Binoculars (Chiat/Day) Building by Frank Owen Gehry

 Binoculars Building is a commercial office building located at 340 Main St, Venice, CA 90291, United States. This famous building was designed by famous Los Angeles architect Frank Gehry in the year of 1985. This Postmodern style architecture was built for advertising agency Chiat/Day as its west coast corporate headquarters, it was originally known as Chiat/Day Building.

This was the last project of Frank O Gehry in Los Angeles for a while, until Walt Disney Concert Hall whose construction began in the year of 1999. The building is situated next to the main street and it can be notable from three different styles used on the main facade. The front view of the building shows massive sculpture of binoculars that functions both as pedestrians as well as car entrance.

Binoculars Building’s Dimensions

The Binoculars building occupies a total of 7000 square meters (75, 350 square foot) of space. The Binocular building is just a single part out of the three-part complex of this entire project. The dimensions of the Binocular building are 13.5 x 13.4 x 5.4 meters (44.3 x 44 x 18 feet). The building is made primarily of two materials: steel frame and concrete. The exterior of the Binoculars building got its look from the painted cement plaster and the interior is done from the gypsum plaster.

Design Concept

The structure and design of binoculars were given by Claes Oldenburg and Coosje Van Bruggen. The original concept of the building was designed to be built as a theatre and library which was never used and the idea was used by Frank Gehry to turn it into the office for advertising company Chiat/Day.

While discussing the plan with the Chiat/Day advertising company owners, he showed them a model in which two buildings were to be used as the main office, one with a boat-like structure and the other having a tree-like facade. Now, Frank Gehry needed an another building to tie them together and he used the binoculars building model available in his office as an example that was left there by the Claes Oldenburg and Coosje Van Bruggen. This binocular model used as an example got stuck and was turned into the third building of the company’s office.

Binoculars building

Binoculars Building

Building Site

The structure is unique and different from others building structures of Venice, California. The parking garage entrance is through the gap between the lens of binoculars. This building site was known for finding hazardous materials, due to this reason, the building construction was delayed as first all the hazardous materials were to be removed.

Frank Gehry has also done some tremendous works which includes Dancing House Building, Frank Gehry House, Vitra Design Museum, and much more. Binoculars building was completely different from all his works as this was made as a commercial office building.

Ketchum Inc was the last tenant of this building as its earlier tenant TBWA\Chiat\Day moved to other parts of Los Angels also known as Mar Vista.  Now, the Binocular building houses one of the Google’s office since 2011 with
The structure and design of this building is different due to this, it has been the site of attraction for various tourists in Los Angeles.

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